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• Download KBDN's 2007 Print Media Kit
• Download KBDN's 2008 Print Media Kit

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KBDN Print Advertising

New Initiatives, Evolving Approach Enhance Established Keys to Success

Two and a half decades after its launch, and after years of reinforcing its reputation as the kitchen/bath industry’s dominant publishing vehicle, Kitchen & Bath Design News, in many ways, is only now fully hitting its stride.

KBDN approaches 2008 firmly entrenched as the leading monthly trade magazine in the market– highly-respected, in demand, viewed by all levels of the trade as an indispensable business resource that informs, enlightens and inspires.

KBDN also approaches 2008 hardly willing to simply rest on that stellar reputation.

Evolving with a changing industry and today’s new publishing environment, its advertising market share dominant and growing, its staff well-established and stable, KBDN is better positioned than ever to serve the changing needs of its marketing partners.

As in the past, 2008 will see KBDN honor its tradition of publishing excellence by delivering the same attributes that have made it the industry’s undisputed editorial and advertising leader. Those attributes – highlighted in this, our 2008 Market & Media File – include:

• A high-quality, reader-responsive editorial product that provides in-depth coverage of industry news, design ideas, product innovations, consumer trends, business strategies and the critical issues affecting readers.
• A visually-compelling, tabloid format that enables ads to enjoy dramatic, unmatched impact . . . while enabling advertisers to build brands and generate an impressive number of sales leads.
• A wide-ranging menu of innovative, value-added merchandising programs aimed at augmenting marketing programs and stretching ad dollars.
• Exclusive links with key industry trade associations, and with sister magazines in the remodeling, home-building, cabinet manufacturing and countertop fabrication sectors.

But 2008 will see far more even than that. Among KBDN’s latest enhancements:

• An increase of more than 5,000 qualified monthly subscribers – the product of unprecedented industry demand – resulting in a bigger, better circulation that targets and cost-effectively delivers the industry’s most influential product decision-makers.
• A growing range of integrated marketing options – including a regional trade show, an expanded seminar series, research tools, custom publishing capabilities, a special “13th issue,” and an expanded array of e-business opportunities, including E-Articles, E-Newsletters, E-Product Showcases, a digital edition and webcasts.
• Completely new marketing initiatives, including a Satellite Media Tour at the 2008 K/BIS, a three-part series of “Designer’s Choice” advertorial opportunities, and a “Print Plus” program that enables advertisers to cost-effectively bundle print ads with valuable Internet exposure.

2008 will no doubt be another exciting year of innovation and growth for Kitchen& Bath Design News. We trust it will also be a fruitful year for our marketing partners, as we continue to innovate, continue to evolve, continue to deliver unparalleled results, and continue to offer unequaled service and unsurpassed return on investment.

Eliot Sefrin

Editorial Director & Publisher

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