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E-Media Marketing and Advertising Opportunities

Integrated Multi-Media Products Result in Maximum Engagement

A growing number of savvy marketers are combining a broadening array of integrated media platforms to deliver their message in ways that engage prospects, enhance product brands and create instant buying opportunities.

Like Kitchen & Bath Design News – the industry’s leading publication – KBDN’s Website, KitchenBathDesign.com, is the most comprehensive, timely and authoritative source of industry-related information on the Internet, attracting high numbers of both specifi ers and consumers.

The powerful combination of Kitchen & Bath Design News and KitchenBathDesign.com offers the highest level of value to advertisers. Companies can strengthen their 2009 marketing campaign by targeting the kitchen and bath market with an innovative, cost-effective program leveraging the benefi ts of both print and online. Programs can be customized to address specifi c marketing goals.

Build Your Brand

KitchenBathDesign.com gives marketers the best opportunity to brand products and services to Website visitors interested in the latest and best the kitchen and bath industry has to offer. KitchenBathDesign.com attracts a high level of traffic – 25,000+ unique visitors per month and 70,000+ impressions per month. From fixed-position home page banner ads and “welcome ads” to streaming video and text links, KitchenBathDesign.com is just the right platform for your message. Text links and Buyer’s Guide listings cost-effectively build traffi c and reinforce product brands.

Banner Advertising – Web banners function the same way as traditional print advertisements. Web banners, however, differ in that the results of ad campaigns can be monitored real-time and can be targeted to the viewer’s specifi c interests.

Welcome Ads – A subgroup of ‘eyeblaster’ fl oating ads, these impactful units are overlayed on the home page of the Website and call immediate, exclusive attention to advertisers and their message.

Text Units – A 3-5 word headline and up to 10 words of text describes a company and/or its products and services on the home page.

Video Streaming Ads – This option allows advertisers to embed video in banner ads.

Buyer’s Guide Enhanced Listings – Enhanced listings are returned before regular unpaid listings, increasing the chance of obtaining click-throughs.

‘Eyeblaster’ Floating Ads – These ads may appear as a layer on the top of the user’s current page and expand, or play an animated image automatically or upon user initiation.

Rich Media – Embracing a broad range of digital interactive media, rich media can be downloadable or may be embedded in a web page. Rich media exhibits dynamic motion which may occur over time or in response to user interaction.

Generate Leads

Every company in the competitive kitchen and bath market is interested in generating leads. Keeping the funnel full of names keeps business in the black. Now you can make a big impression on our 37,000+ double-opt-in e-mail audience with a custom e-mail that’s less costly than a postcard. Open rates on KBDN’s e-mail distribution are typically 15-20%, far higher than the industry standard; click-through rates, at 2-3%, are also in excess of industry standards. Or, you can sponsor our e-Newsletter series, participate in our product-driven e-Article series, or work with our online and print teams to create a custom e-Newsletter series. You can also advertise in KitchenBathDesign.com’s Product Showcase or survey our audience of leading specifiers.

E-mail Blasts – A single-sponsored advertising vehicle sent to all or part of KBDN’s 37,000+ double-opt-in e-mail audience.

Custom E-Newsletters – Partner with KitchenBathDesign.com Editor Barbara Capella Loehr on the creation of an exclusive E-Newsletter, sent to all or part of the KBDN audience.

E-Newsletter Sponsorships – In either of KBDN’s bi-monthly e-newsletters, or the trio of e-newsletters produced in conjunction with the K/BIS, advertisers can use leaderboard, skyscraper, button or standard banner advertising units.

Custom Online Surveys – Gather proprietary kitchen/bath market intelligence through a questionnaire aimed at all or part of the KBDN double-opt-in audience.

E-Product Showcases – A multisponsored advertising vehicle sent to all or part of KBDN’s 37,000+ double-optin e-mail audience. Exposure includes a product image, headline, copy and URL to link to.

E-Article Sponsorships – Select a topic of your choice and partner with KBDN’s editorial team on content. Sponsors also receive a leaderboard or skyscraper banner advertisement.

Advanced Services & Sponsorships

Webcasts and Web seminars (webinars) are not nearly as difficult to execute as they may first appear. We’ll provide the promotion, registration and reminders. We’ll help you deliver the program, introduce the speakers, field audience questions and archive the session for future viewing. Cygnus Business Media has implemented hundreds of webcasts over the past several years. We’re experienced and happy to help guide you.

Webcasts – Webcasts, also known as webinars or web seminars, are single or multi-sponsored multi-media Internet events permitting marketers to partner with the KBDN editorial team on the content. Webcasts combine audio with Power Point slides to provide education on new products, key trends and related topics to a targeted, highly qualified audience.

Blog Sponsorships – Partner with KBDN’s ‘blogs,’ and be viewed as an industry leader. Currently being produced is a blog addressing general trends and breaking industry news, as well as the ‘Kitchen & Bath Sustainable’ blog, targeting ‘green’ issues impacting the market.

Video Network – KBDN houses a video network on its Website, on the homepage above the fold. Visitors are directed to the Video Network via regular e-Newsletters and stand-alone Video Network e-Newsletters.

Podcasts – Podcasts are audio files that can be downloaded on the KBDN Website (and yours). Sponsors may provide the audio file or KBDN staff members can assist with its creation. Podcasts are promoted via stand-alone podcast e-Newsletters and in KBDN’s standard slate of regular bi-monthly e-Newsletters.

KBDN Radio – A podcast technology platform is utilized to execute KBDN Radio, with our editors conducting pre-recorded interviews with corporate and association officials, and dispensing condensed digests of industry news. KBDN Radio is promoted in our e-Newsletters and on the home page of KitchenBathDesign.com.