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Editorial Approach Focused Squarely On Products, Trends, Business Insights
Kitchen & Bath Design News' editorial mission is to remain the kitchen/bath industry's most essential business, design and product resource. Aimed at addressing the critical issues affecting readers, and assisting those readers in becoming more profitable, KBDN focuses on design solutions, product coverage, business management, sales and marketing strategies, showroom ideas, consumer buying trends, industry news and new technology. Special emphasis is given to profiles of successful businesses, and to problem-solving kitchen/bath projects that spotlight creative design ideas and innovative product applications.
Features & Departments
Kitchen & Bath Design News is written, edited and illustrated to address the wide-ranging business interests facing the magazine's readership. Aside from the major features and departments highlighted on this page, each issue of KBDN includes a mix of the following:
- Industry Update: A synopsis of noteworthy kitchen and bath industry developments, market information, corporate activities, key events and related coverage.
- Industry Profiles: In-depth portraits of dealers, designers, distributors, cabinet shops and other kitchen/bath retail professionals who serve as models of leadership and success.
- Design Update: An examination of creative kitchen and bath design ideas, as well as new and emerging product and application trends.
- Healthy Design: Design ideas, innovations and products that help promote safety, health and well-being.
- Market Pulse: Readers' views on current and future market conditions, as well as industry-related issues that impact the way business is conducted.
- Openings: Spotlight on the industry's newest and most innovative kitchen and bath showrooms, with insights into what makes them successful.
- Manufacturing & Fabricating: A "magazine within a magazine," aimed at cabinet shops, manufacturers and fabricators of laminate, solid surface, engineered stone and other materials.
Project Case Studies
Photos, floor plans and sketches of outstanding kitchen, bath and "other-room" installations – with emphasis on creative product usage and innovative solutions to common sales, design and installation problems, and client requests.
Product Trend Reports
In-depth market information, research and analysis of major kitchen and bath product categories, including sales trends, consumer preferences, and new features, materials and applications. Plus, upto-the-minute, illustrated information on new products and services.
Consumer Buying Trends
An examination of the consumer decision-making process, including research and interviews related to homeowner demographics, lifestyles, product needs and buying patterns – as well as the underlying factors impacting current and emerging trends.
Industry Barometers
A monthly report on key business trends, including product shipments, remodeling statistics, housing starts, home sales, economic forecasts and related subjects – plus exclusive updates on the stocks of major industry corporations.
Featured Writers & Columnists
Kitchen & Bath Design News' industry-leading lineup of columnists consists of experienced kitchen and bath professionals who are well known and widely respected as the leading voices in the industry. Their monthly columns are among the key elements that help distinguish KBDN from all other magazines in the trade. KBDN's roster of columnists includes the following market authorities:
- Hank Darlington on PERSONNEL: Effective, profitable, up-to-date strategies for hiring, training, motivating and retaining employees.
- Jim Heaphy on FABRICATING TECHNIQUES: Practical tips on how to fabricate solid surface and other materials for countertops and other applications.
- Bruce Kelleran, CKD, CPA, on BUSINESS MANAGEMENT: Professional advice on operating a kitchen and bath retail operation more effectively and profitably.
- Karla Krengel on INTERNET CONNECTIONS: Advice for kitchen and bath specialists on how to implement a Website and utilize the Internet as a vehicle for enhancing a business.
- John K. Morgan on THE REP'S VIEW: Insights into the working relationship between kitchen/bath dealers and independent sales representatives – as well as ways that the relationship can be improved.
- Stephen Nicholls on BUILDING THE JOB: Solid advice for seamlessly advancing a project from conception to completion, with a focus on collaboration to get the job built right.
- Mary Jo Peterson, CKD, CBD, on PLANNING AND DESIGN: Innovative ideas, problem-solving approaches, and creative product applications for kitchen and bath designers.
- Ken Peterson, CKD, on BETTERING YOUR BOTTOM LINE: Insightful, nuts-and-bolts strategies for increasing profitability and enhancing the business operations of kitchen and bath retail/design firms.
- Sarah Reep, CKD, ASID, CMG, on INSIDE TODAY'S SHOWROOM: Insights into designing, accessorizing and maintaining an attractive, sales-generating kitchen and bath showroom.
Aside from its roster of leading columnists, Kitchen & Bath Design News also boasts a trio of special contributors who will once again write exclusively for the magazine in 2009. These leading industry voices include:
- Ellen Cheever, CMKBD, ASID: Widely considered to be the nation's leading authority on kitchen/bath design and product application, Cheever continues her exclusive association with KBDN through her special series of quarterly feature articles, entitled "Designer's Notebook."
- Leslie Hart: The former editor and publisher of K+BB, this widely recognized and well-respected contributor focuses on providing perspectives on today's kitchen and bath consumers through her "Consumer Insights" column.
- Sandra Luttchens, CKD: This leading design, color and product authority, focusing on the growing need for kitchen/bath dealers and design firms to expand their expertise into new profit centers, will write on the subject of creative cabinet applications throughout the home.