• Print Advertising
• Online Advertising
• Download KBDN's 2007 Print Media Kit
• Download KBDN's 2008 Print Media Kit

Advertising

Integrated Marketing

Expanded Package of ’08 Offerings Enables Reach Through Many Mediums

Aside from its monthly magazine, its expanded series of educational conferences and its regional trade show, Kitchen & Bath Design News will offer advertisers an expanded range of 2008 options for stimulating sales, building brands and reaching new and existing customers. In fact, the integrated marketing capabilities offered through KBDN enable the magazine and its parent company, Cygnus Business Media, to respond to advertisers’ needs by offering innovative marketing alternatives in a variety of valuable mediums.

Among KBDN’s integrated marketing capabilities are:

Market Research

Kitchen & Bath Design News not only can assist advertisers in reaching a critical and vibrant market, it can also help them understand and define that market, through research capabilities that can be customized to fit a company’s specific needs. KBDN’s extensive database of key product specifiers allows for a wide range of both direct-mail and e-mail market research. In addition to two annual Harvey “Ad-Q” studies, KBDN conducts a minimum of four research efforts annually, studying such topics as readers’ product needs, buying habits, brand awareness and more. Those research reports are available to eligible program advertisers. Also available are customized surveys that enable companies to capture a competitive edge by gaining important insights into market trends and the needs of their customers.

Custom Marketing

Custom publications can build a special bond with an audience. Since 1957, Cygnus Business Media, has helped companies improve their “share of mind” with customers and prospects through custom print products that deliver compelling information in an interesting and credible manner. Custom magazines, newsletters and other publications produced by Cygnus Custom Marketing bring products and services to life. These high-quality periodicals combine product information, research and compelling case histories in a publication that’s exclusive to Cygnus’ clients. Cygnus’ services are allencompassing, and can take a project from inception to distribution. Field research, concept development, writing, design, photography, database management, printing, and distribution – it’s all handled by Cygnus, on time, on budget and on target.

Regional Trade Show

Kitchen & Bath Design News will be the prime sponsor in 2008 of the industry’s premier regional trade show – the 5th Annual Kitchen & Bath Design and Remodeling Expo. The three-day show, targeted at the critical Northeast market, is scheduled for Oct. 14-16 at the Valley Forge Convention Center in King of Prussia, PA. The event, which also will feature an expansive educational program, is aimed at kitchen/bath dealers, designers, remodelers, distributors, architects, home builders and related trade professionals. Information about exhibiting or attending can be obtained by contacting Cygnus Expositions, at (800) 827-8009.

Contact your KBDN sales representative for details.