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Expanded Market Coverage: Industry Alliances
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Strategic Partnerships Solidify KBDN’s Role as a Market Leader
In addition, strategic alliances between KBDN and six leading trade associations also will create opportunities for kitchen/bath product marketers to reach key decision-makers in 2009. KBDN once again will partner with the National Kitchen & Bath Association (NKBA) and the SEN Design Group in delivering educational seminars to key metro markets (see Educational Conferences). In addition, exclusive partnerships with the Decorative Plumbing & Hardware Association (DPHA), the International Solid Surface Fabricators Association (ISSFA), the Bath & Kitchen Buying Group (BKBG) and the Marble Institute of America (MIA) will result in a series of columns and other editorial content aimed at forging connections between specifi ers and suppliers.