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• Download KBDN's 2007 Print Media Kit
• Download KBDN's 2008 Print Media Kit

Advertising

Merchandising

Rate Incentives, Special Programs Enhance ’08 Marketing Campaigns

2008 advertising rates for Kitchen & Bath Design News are aimed at rewarding program advertisers for frequent insertions. Advertisers also can take advantage of an expanded range of Rate-Saving Incentives and Value-Added Merchandising Services designed to support marketing campaigns and increase the effectiveness of ad programs.

Offered in 2008 are the following:

• ‘Rate Protection’ Program. 2007 advertisers using a minimum 3x frequency who contract for their 2008 schedules on or before November 15, 2007 – and either equal or exceed their 2007 commitment – are entitled to 2007 rates.
• ‘AddedVantage’ Program. Advertisers using a minimum 6x frequency will receive an additional insertion at no charge. 12x advertisers will receive two additional insertions at no charge. No-charge ad(s) will be published in the issue(s) of the advertiser’s choice at the conclusion of the scheduled ad program. Note: Advertisers eligible for the ‘AddedVantage’ Program can opt to receive a credit for selected Interactive products in lieu of the no-charge insertion(s).
• Directory and Web Site Listing. All advertisers will receive a complimentary company/product listing in KBDN’s annual Directory and Buyer’s Guide, published in February 2008 and available online year-round on KBDN’s Web site, kitchenbathdesign.com.
• New & Expanding Showroom List. Advertisers in the January, June and December issues (1/4 page or larger) are entitled to receive – via labels or e-mail– an exclusive list of kitchen and bath dealers who’ve indicated that they are planning new or expanded showrooms.
• ‘Top-Volume’ Dealer List. Advertisers in the March and July issues (1/4 page or larger) are entitled to receive – via labels or e-mail – a list of KBDN’s highestvolume ($7.5 million+) kitchen & bath dealers.
• ‘Top-Volume’ Cabinet Shop List. Advertisers in the August issue (1/4 page or larger) are entitled to receive – via labels or e-mail – a list of KBDN’s highestvolume cabinet shops, as well as dealers who report they are involved in cabinet manufacturing and fabrication.
• ‘Top-Volume’ Distributor & ‘Whotailer’ List. Advertisers in the October issue (1/4 page or larger) are entitled to receive – via labels or email – a list of KBDN’s highest-volume distributors and “whotailers.”
• ‘Ad-Q’ Studies. Advertisers in the May and/or November issues (1/4 page or larger) will receive an exclusive, free “Ad-Q” study. The study, conducted by Harvey Research, measures advertising readership and effectiveness, and permits companies to compare their ads with those of competitors.
• Sales Leads Via E-Mail. All advertisers can receive their sales leads via e-mail within hours or days of reader response. (Contact your KBDN sales representative for information.)
• Reprint Service. Complimentary reprints of selected ads, as well as laminated ad reprints, are available on a limited basis, for use as trade show traffi cbuilders or counter displays. Minimum 6x frequency.