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Satellite Media Tour

Tv and Radio Exposure Take Brands to a Whole Other Level

Savvy marketing professionals know that the most effective way to communicate their message is to maximize their reach across a wide array of media platforms. Recognizing this need for a broad-based, multi-pronged marketing approach, Kitchen & Bath Design News is offering select opportunities to take product brands to the next level by participating in KBDN’s exclusive Satellite Media Tour, offered for the second year in 2009.

Televised live from the Kitchen/Bath Industry Show (K/BIS) in Atlanta, the event involves fi lming a series of short news spots for morning shows around the country, with interviews – conducted live via satellite link – focusing on some of the hottest trends and products at the industry’s premier trade show.

Hosted by long-time Kitchen & Bath Design News editor and author Janice Costa, the TV and radio segments spotlight a series of noncompeting products in an editorial segment that gives consumers an inside peak at the latest and most innovative new products at the show.

The multi-media package includes both live and taped TV segments, radio spots, podcasts and Last year’s Satellite Media Tour attracted a record 5.3 million total impressions (2.4 million TV impressions and 2.9 million radio impressions) in key metropolitan markets across the country – a cost of only two cents per impression.

Benefits

Satellite Media Tour sponsors derive a number of valuable benefi ts from participating in the program. Among them are:

• National product exposure at the consumer level, spanning a wide array of media, including TV, radio and the Internet, with an average of 700,000 to 2 million total consumer impressions.
• An opportunity to partner with the industry’s leading and most trusted resource for product and market information, Kitchen & Bath Design News, which boosts sponsors’ brand credibility with consumers.
• Product category exclusivity, which maximizes impact since competing products are not accepted into the segment.
• Timely live exposure from the K/BIS, which targets consumers at the beginning of the remodeling season.
• Continuing year-long exposure through taped feed and podcasts on dozens of popular sites – including YouTube, AOLvideo, DailyMotion and YahooVideo – which allows for viral marketing.
• Limited location, shipping and set costs, since products are already at the show.
• Cost-effective consumer product exposure in an editorially focused spot, which enhances brand credibility.

Sponsorship Rates

Manufacturers who will be exhibiting at K/BIS may participate as sponsors for a cost of $12,000 per product. The rate includes all fi lming, editing and production costs, b-roll, distribution to the top 200 market morning shows and continuing distribution of taped feed and podcasts, as well as on-air product introduction with two message points delivered by KBDN editor and host Janice Costa.

Product exclusivity is offered on a fifi rstcome, first-served basis. Manufacturers are responsible for supplying the product they would like highlighted, and transporting it to and from the set booth.

Opportunities are limited. Contact your KBDN sales representative to learn more about how you can put your products in the spotlight!

Expansive Reach to Consumers in Key Markets Through Tv & Radio Coverage

Source: DWJ Television, Ridgewood, NJ 2008