BANGKOK — American Standard, the LIXIL-owned manufacturer of plumbing products, has unveiled a new global brand identity, the company announced.
The new brand identity, according to LIXIL officials, “brings together brand nuances over time into a unified brand expression of empathy and closeness to consumers, together with a new brand claim of ‘LIFE. LOVE. HOME.’”
The new brand identity was unveiled recently at an American Standard Trade Event in Bangkok, Thailand. The launch event also introduced the new American Standard Loven Collection, the first collection launch under the new brand identity.
“LIXIL is excited to launch the new American Standard global brand identity to the enthusiastic response of consumers and the industry,” said the company, whose portfolio of brands includes INAX, GROHE, American Standard and TOSTEM.
“We are excited to deepen the American Standard brand empathy and closeness to consumers, with the new brand claim of ‘LIFE. LOVE. HOME’ that matches their aspirations and lifestyles to create homes that they will love every day,” officials added.