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Consumer Insights
The Latest
How the 'New' Consumer is Changing the Game
There are two conflicting parallel trends – fear and pent-up demand. Yet, a growing number of consumers are tired of cutting back and are ready to splurge.
Understanding the Psychology of Pricing
Research shows consumers don’t know prices, which is why the concept of ‘anchoring’ is so important.
The New Reality of Today’s Luxury Market
Luxury consumers value a team that knows how to help them effortlessly build a self-contained, entertainment-filled fortress.
How ‘Neuromarketing’ Dictates Consumer Sales
Despite what prospects tell you, they make almost all buying decisions emotionally, not rationally.
New Approach Addresses Changing Mindset
Tips for Tapping into the ‘Richistani’ Market
Using Authenticity to Win Over Potential Clients
Your Reputation in the ‘Age of Transparency’
Paradoxes and the Kitchen & Bath Industry
