Consumers Want to Do More Green Building and Remodeling: Study
The latest research from Better Homes and Gardens (BH&G) looked at the most important factors homeowners consider when buying a new home or remodeling their current homes. The results – which BH&G released during the 2008 Kitchen/Bath Industry Show & Conference (K/BIS) in Chicago – didn’t find any surprises in the top five priorities in a home, which are:
1. An all-new kitchen that looks great and is fun to work in.
2. The right amount and type of customized storage.
3. A master bath and bedroom that feel like a luxurious hotel room.
4. Well-designed spaces that can be personalized.
5. A separate and convenient sizeable laundry workroom.However, what is surprising is that the study found that more than half of all of the 2,000 “home enthusiasts” surveyed would like to go green, and want eco-sensitive building and remodeling options presented to them. This number jumps to more than two out of three in the millennial age group.What’s also encouraging about the survey results is the fact that despite the current economic climate and the fact that homeowners might have less money to spend, they still want to invest in making their homes a respite from the rigors of everyday life. Their idea of a respite also includes an outdoor kitchen, specialty storage and enough design flexibility to accommodate evolving shape of the family.Design flexibility is especially important to Baby Boomers because in the next five to 10 years, about one in three expects an aging parent to move in; many are planning for an adult child or relative to move in (23%); and most demand guest accommodations in their home for grown kids and grandkids (66%). In addition, more than half of Boomers expect to have a need for one-floor living.What do you think of these survey results? Is this what you are seeing in your area? Among your clients?
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