The Path to Embracing Environmental Design
Tuesday, April 29th, 2008
Today, the widespread observance of Earth Day – and Arbor Day – now more than ever signals to one and all that not only is environmentalism something that could reduce the human impact on the earth, but that it’s also something that’s become increasingly political and corporate (see related story), with Google going green for the day on its search page and offering a list of Earth Day-related sites just a click away, for instance, President George W. Bush planting a tree in New Orleans on Tuesday to mark Earth Day and all three presidential candidates issuing statements calling for better environmental standards.
The Bush administration also offered a plan to boost fuel economy for cars and trucks to cut U.S. dependence on foreign oil and curb greenhouse gas emissions. U.S. Transportation Secretary Mary E. Peters said yesterday that the new plan would require passenger cars to average 35.7 miles per gallon (MPG) and light trucks to average 28.6 MPG by 2015. The Energy Independence and Security Act of 2007 President Bush signed in December would already require cars average 35 miles per gallon by 2020, a 40% increase over the current standard.
The U.S. Environmental Protection Agency (EPA) also launched a national campaign aimed at cutting emissions in U.S. homes. It encourages people to make sure home heating and cooling systems work more efficiently and homes are well sealed and insulated; choose an ENERGY STAR-qualified refrigerator, dishwasher and/or clothes washer when replacing or purchasing new appliances; and enable the power management features on home computers and monitors.Current EPA Administrator Stephen L. Johnson also announced on Monday a new agency strategy to encourage the mainstream adoption of green building practices. This strategy revolves around five objectives, which include expanding the understanding of green building and increasing the adoption of green building practices in areas where progress has been more limited, including homes and existing commercial and public buildings.
Going green has also been a growing focus of recent design and building shows. The 2008 Kitchen/Bath Industry Show & Conference (K/BIS) sprouted some interesting green news, trends and products, despite the mid-April onslaught of Chicago-style wintry weather. For instance, former EPA Administrator and Republican New Jersey Governor Christine Todd Whitman delivered the show’s keynote address about sustainability. Whitman said that kitchen and bath dealers and designers have a key role in helping to educate the public about lessening environmental impact. She told the audience that selling environmentally friendly kitchen and bath design and products is very similar to selling eco-sensitive public policy: it’s about getting people to do something for the common good when they may be skeptical about the individual impact on their bank accounts. They may also feel that they would have to sacrifice style and function for the sake of greener design and products.
However, Whitman asserted that by explaining the long-term economic benefits of making the higher upfront financial investment, pointing out the wide array of stylish and functional green products available and sharing how the inclusion of even just one energy-efficient or water-saving product in a kitchen or bath can lessen the public’s cumulative environmental impact, dealers and designers can help open their clients’ eyes to green design and make them realize they aren’t sacrificing anything by going green and may save more money in the long run. (To hear more of Whitman’s remarks, click here.)
Whitman’s heartfelt commitment to bettering the environment was also echoed by the current National Kitchen & Bath Association (NKBA) president, Sara Ann Busby, CKD. She told KBDN/KitchenBathDesign.com during K/BIS that she’s all about sustainability, which was truly the overriding theme of this year’s show, from the green conference seminars to the plethora of products on the show floor that were sustainable, and promoted health and well-being.
At the NKBA Special Focus Event, Implementing Sustainability, speaker Jonas Carnemark, CR, CKD, provided an in-depth look at what kitchen and bath firms across the country are doing to incorporate eco-friendly design and construction. And at the NKBA Center Stage speaker Patti Weaver, CKD, offered some useful ideas for greening kitchen and bath firms, such as TerraPass, a green company that sells carbon offsets for travel and other fossil-fuel-consuming activities.
Whitman’s sentiments about the individual economic benefits of green design were also echoed at this year’s International Builders’ Show (IBS) in Orlando, where show sponsor National Association of Home Builders (NAHB) not only emphasized green building as the right thing to do, but also as a way to survive and thrive in an economy that’s been affected by the subprime mortgage market across the boards, and has resulted in what some industry experts are now calling a mild recession. The NAHB also unveiled a host of eco-sensitive initiatives, such as its Green Building Program and Green Building Standard. And the Kitchen Cabinet Manufacturers Association (KCMA) also launched a microsite, www.greencabinetsource.org, for its Environmental Stewardship Program.
Given all of the media and industry and political attention, now more than ever, it’s clear that environmentalism is a hot topic and that green design is taking a firm hold, and that even installing a single energy-efficient appliance or water-saving plumbing fixture, as Whitman indicated in her K/BIS keynote speech, can help offset the world’s carbon footprint.
What do you think?
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| Christine Todd Whitman gave the keynote speech about sustainability at K/BIS 2008, held at Chicago’s McCormick Place. |






































