Chicago, IL — Through the years the Second City has set the stage for some of the best musicians, singers, comedians, actors, athletes and chefs to showcase their talents. That’s why, once again, the NKBA chose the city for the 27th annual K/BIS. And what a show it put on for all those who wanted to experience all things kitchen-and bath-related. (Click here for K/BIS show product coverage.)

The show opened on April 11 to an overwhelming influx of eager kitchen and bath professionals from around the world. Indeed, there was plenty of foot traffic, and despite the mid-April onslaught of wintry weather (save for the Spring weather that sprouted the last day of the show) that included gusty wind, rain and even snow showers on April 12, there was plenty to see and plenty to report. Here are some of the highlights from this year’s show and conference:

The 27th annual K/BIS was held, once again, at Chicago’s McCormick Place, this time across three halls: the North, South and Lakeside Center.

Though the second day of the 2008 International Builders’ Show in Orlando, FL was Valentine’s Day, the most prominent color at this year’s show was green. Indeed, the second day was called Green Day and dedicated to environmentally friendly education and programs for kitchen and bath designers, builders, remodelers and other allied professionals.

Around every corner of the show’s more than one million net sq. ft. of exhibit space, there were green products such as low-flow showerhead technology from companies such as Delta and Alsons that are designed maintain the integrity of the shower experience, and energy-efficient and water-saving appliances from Bosch, Thermador and Gaggenau, and displays such as Whirlpool’s sustainable kitchen.

Outside in the Show Village there was a green model home along with a high-tech home and a “comfortably affordable home.” There was also the NextGen Home, whose theme was “Ultimate Value” and included features and amenities that made the home very high-tech, very green and still very affordable, three keys to the ailing building market right now. Off site there was the Vision 2008 all-green home along with The New American Home (now in its 25th year) and The New Southern Home, which were built with plenty of eco-friendly building/design options.

In addition, the NAHB not only emphasized green building as the right thing to do, but also as a way to survive and thrive in an economy that’s been affected by the subprime mortgage market across the boards.

In fact, during the press conferences to launch its Green Building Program and unveil its Green Building Standard, it was asserted that while it may cost more upfront to build and remodel green, buying and building eco-friendly, energy-efficient homes will yield consumers a great deal of savings on utility bills later and during the course of homeownership.

Thus, encouraging consumers to make more energy-efficient and environmentally friendly choices for their homes can be portrayed by building and design professionals looking to sell the homes they have on the block, and those they will design and build, as a value proposition: invest in green building/remodeling options now, and reap the savings.

This value proposition was driven home by the fact that the NAHB’s Green Building Program was defined as one that is flexible (builders can choose from a host of green building options that fit the consumer’s budget, taste, location and house style) and affordable.

“Our belief is that these programs have to retain affordability to [appeal] to consumers,” explained Bob Jones, NAHB v.p./secretary. “The program allows all builders to build green in a cost-effective way. Builders, or their clients, can choose from a menu of green options so they can select those features that make the most sense for… the consumer, their budget and a location or a style or a home they want to live in. The most visible new feature of our green building program is a green scoring and certification technology that will be administered by the NAHB Research Center [and found at www.nahbgreen.org].”

Jones added: “As an association we believe that voluntary programs [like this one] and incentives are the best way to encourage the growth of dynamic new business practices.” (To hear more of what Jones said, click here.)

For more 2008 IBS news, and upcoming K/BIS Chicago news, go to www.KitchenBathDesign.com. Be sure to sign up for the site’s annual trio of K/BIS eNewsletters.

For more breaking news also visit the Top Headlines and Live Events sections.

Bob Jones, NAHB v.p./secretary, called the association’s new Green Building Program voluntary, flexible and affordable.

In support of the building industry’s, as well as the kitchen and bath design industry’s, drive toward green design, Whirlpool Corp. created this Sustainable Kitchen. It’s made with all eco-friendly products, noted Mark Johnson, FAIA, CKD, architect and senior manager of architecture and design marketing for Whirlpool.

This year The New American Home was not only set apart by the celebration of its 25th anniversary, but also by the fact that it was the first show home to be certified by the NAHB’s new Green Building Program, which was launched on Green Day during the 2008 IBS. In addition, the cabinetry was provided by Timberlake Cabinetry, which has also received certification by the Kitchen Cabinet Manufacturers Association Environmental Stewardship Program on its entire line of products.

The New Southern Home was built with plenty of eco-friendly building and design techniques and products. In addition, the cabinetry was also provided by Timberlake Cabinetry.

Palm Harbor Homes’ Green Home was on display at the Show Village at the 2008 IBS. Measuring only 30 ft. wide and less than 68 ft. deep, it was designed for a family using all green building techniques and products.

Palm Harbor Homes’ ‘Comfortably Affordable’ Home was on display at the Show Village at the 2008 IBS. Just 15-1/2-ft.-wide, the two-story home features three bedrooms, 2-1/2 baths and porches on both levels. It was built with the first-time homebuyer in mind using green technologies and products.

Palm Harbor Homes’ High-Tech Home was on display at the Show Village at the 2008 IBS. Featuring three levels, the home offers such high-tech amenities as a high-end sound system in the bath and shower areas, a touchpad-controlled lighting system, a tankless water heater and a home theater with a projection screen.

The NextGen Home, whose theme was ‘Ultimate Value,’ included features and amenities that made the home very high-tech, very green and still very affordable, three keys to ailing building market right now.

Despite lower attendance numbers than the previous year’s show, the 2008 International Builders’ Show marked another successful year in Orlando, FL with its highly attended education sessions and extensive product showcase attracting more than 92,000 attendees, according to IBS sponsor, The National Association of Home Builders’ (NAHB).

This dip in attendance in its final year in sunny Orlando was felt by an industry that has been rallying against the effects of the meltdown in the subprime mortgage market since the market unraveled late last summer.

However, many of the more than 1,900 exhibitors reported having quality traffic. And speakers such as Chief Economists David Seiders (NAHB), Frank Nothaft (Freddie Mac) and David Berson (PMI Group) were predicting cautious optimism about recovery and the economy. The trio forecast more vigorous economic growth following tax rebates by mid-year that will set up a recovery beginning in 2009. “The vast bulk of the housing contraction is behind us,” Seiders asserted.

The trio also presented housing and economic forecasts that project no recession at all, despite numerous reports of one. However, Seiders did say one could be likely, and things could spiral downward from this point, but the stabilization process is the key to recovery in the housing sector.

“We’re happy that the economic stimulus package is being signed into law, happy with what the Federal Reserve is doing, but we may need even more strenuous legislation to help the housing situation,” Seiders added.

To that end, following President Bush’s signing of H.R. 5140, the Economic Stimulus Package of 2008 during a press conference on February 13, the NAHB continues to work around the clock on Capitol Hill to encourage Congress to enact housing incentives, broad GSE reform and FHA modernization. The association has even taken out ads in support of these steps in all DC and Capitol Hill newspapers.

Even President Bush called on Congress during the press conference to do the same: “Congress can also help by passing legislation to reform the regulation of Fannie Mae and Freddie Mac, to modernize the Federal Housing Administration, and to allow state housing agencies to issue tax-free bonds to help homeowners refinance their mortgages. I hope that Congress can act on these matters quickly.”

In addition, others with a stake in the housing market also stepped up to put pressure on the federal government to aid the industry while thousands of building and design professionals were at the IBS.

For example, keynote speaker Mary Matalin announced to the crowd at the grand opening ceremony of the 2008 IBS in Orlando, FL that in support of the housing industry Camp Hill, PA-based PA Partners’ “leadership has declined to give any further contributions to any politicians at the Federal level until they do something on behalf of your industry… This is a first because the way to a politician’s heart had been to up the ante, but to pull it back should have some interesting effects.” (To listen to Mary Matalin and James Carville’s comments at the IBS 2008 Grand Opening Ceremony, click here. Editor’s Note: This audio file is no longer available for listening.)

Also read KBDN’s 2008 Forecast. In addition, read Eliot Sefrin’s 1/08 editorial, The Sky is Far from Falling in ’08.

For more 2008 IBS news, and upcoming K/BIS Chicago news, go to www.KitchenBathDesign.com. Be sure to sign up for the site’s annual trio of K/BIS eNewsletters.

For more breaking news also visit the Top Headlines and Live Events sections.

More than 92,000 building professionals gathered at the Orange County Convention Center in Orlando, FL to visit more than 1,900 exhibitors at the 2008 International Builder’s Show.

Political analysts Mary Matalin (left) and James Carville (right) spoke to the crowd during the 2008 IBS Grand Opening Ceremony.

Chief Economists David Seiders (NAHB), Frank Nothaft (Freddie Mac) and David Berson (PMI Group) were predicting cautious optimism about recovery and the economy during the 2008 IBS.

In addition, at the recent Kitchen Cabinet Manufacturers Association in Lake Tahoe, CA, Wayne Wilbanks, managing principal of Wilbanks Smith & Thomas Asset Management LLC, told attendees that manufacturers on the high end of the residential market have been virtually unscathed by the housing slowdown. (For more Industry Barometers click here. For more business articles click here. And don’t forget to sign up for eNewsletters, including the Market Update, that cover the state of the kitchen and bath industry).

This is especially true in the ultra high end of the kitchen and bath market, where price seems to be no object to wealthy consumers, and the wealthiest of consumers in the U.S. and abroad, who have posh residences and vacation homes around the world, continue to “buy, buy, buy” despite what happens in the housing market, or any other global or domestic economic market.

That’s why, according to panelists at The Luxury Home Alliance’s “Building Luxury Brands for Home” presentation last month, it’s imperative for kitchen and bath dealers and designers to be able to effectively tap into the luxury market, grab the attention of the most affluent consumers, market to their desires and educate them about the fact they are the ones who can turn their dream design into reality.

This trio of luxury experts – Beverly Hills, CA-based designer Barclay Butera, ASID; Houston, TX-based designer William W. Stubbs, IIDA; and Liz Conover, executive director of merchandising and marketing for specialty retailer Takashimaya New York – offered some tips about how kitchen and bath designers and other allied professionals can best reach wealthy clients, based on their experience with the ultra luxury market:

• Form a lasting relationship with their high-end clients by respecting their privacy, offering unique merchandise and unobtrusive, yet helpful customer service, suggested Conover.
• Figure out what clients need, and what their tastes are, urged Butera, adding that these clients should feel that the level of luxury they want is attainable, and that it can be interpreted to suit their own unique tastes.
• Recognize that luxury is about a lifestyle, not about products anymore, advised Stubbs, adding that, as a result, one should remember that he/she is selling a lifestyle. And, remember that people are willing to pay for luxury.

Look for more information about this in the upcoming 7/07 issue of Kitchen & Bath Design News. And log onto Live Events, as well.

(Be sure to log onto KitchenBathDesign.com for Kitchen & Bath Design News’ coverage of other industry events and show. Log onto the home page to visit the Live Events, Top Headlines, Project Spotlight and Consumer Resources sections, and Product Gallery. And don’t forget to sign up for our eNewsletters that will cover other upcoming industry shows.)