Deca Making Entry Into U.S.
Carrollton, TX Deca, one of South America’s largest
and most well known manufacturers of vitreous china and metal
kitchen and bath products, is entering the U.S. market with a
wide-ranging product line, the company announced.
The Brazil-based Deca announced that its U.S.
product offerings will include lavatories and basins, bowls and
tanks, washbasins, and a wide array of kitchen and bath hardware.
The company’s product line will be unveiled during next month’s
K/BIS in Chicago, Deca officials said.
“We researched the North American marketplace for
many years,” stated Flávio Soares of Deca. “We feel the
products we’re bringing to market for the kitchen and bath show are
very much ‘on target’ for what the buyers in the United States
The initial launch, according to Deca, will be
supported by a “strong marketing campaign, a North American
warehousing program that ensures reasonable delivery times, and the
commitment to customer satisfaction which has been a Deca hallmark
The launch program includes a search for
professional distribution coast-to-coast; it will also be enhanced
by a “Get familiar with Brazil” theme, the company said.
“Deca has been a very market-responsive company in
South America since its inception,” said Soares. “We plan on
continuing our tradition of taking care of our clientele at optimal
levels and helping them recognize major profits on a regular
Additional information can be obtained from Deca,
at 1500 Luna Road, Suite 106, Carrollton, TX 75006; phone: (972)
406-8305; e-mail: [email protected]