The Green Color Wheel
Tuesday, December 23rd, 2008In our December Consumer Buying Trends, KBDN reports on a study conducted by Moen, Inc. which found that green is not solely a Gen-X, Gen-Y fad (as you probably already knew–but isn’t it nice to have research to back it up?).
“The study divided consumers into four groups based on their level of eco-consciousness. By observing consumer buying behaviors, the study identified key buying motivations for each group, as well as major purchasing drivers.
According to the study, each group is distinctive, both in its interest in green and its key values.“
Read more here.


