Implementing Green: Grassroots
What’s more green than a grassroots effort? How about a green grassroots effort?
Listening to the needs and wants of your clientele has always been a central part of the design business–put this to work as you move forward with your plans for implementing sustainability, as well. One firm did and here’s the result:
This page, The GREEN Corner, was launched on the Sorensen Design Group in response to the expressed growing interest in sustainability among the firm’s client base, according to executive v.p. Steve Sorensen.
Efforts like this one allow Sorensen and his firm the opportunity to demonstrate a commitment to sustainability and positions the firm as experts in the field–all just by publicizing things the firm is already doing.
That’s the big secret to green marketing: actually marketing your greenness.
Shocking, I know, but sometimes you can get so wrapped up with day-to-day worries that doing something simple like mentioning an affiliation with a local green building program or the USGBC might not be on the top of your to-do list. Putting a logo on your existing Web site takes seconds; you never know who’s going to be convinced to come talk to you just based on that small change.
Now, looking ahead to the end of 2008, here’s your homework assignment: Take the time to make a list of things you can realistically do to promote sustainability at your firm for 2009.
What have you done in 2008 to further the cause (and the big green profit machine)? Leave your highlights in the comments.