In an ideal world, a world governed by the USGBC and which can be traversed by solar-powered transportation, a world where formaldehyde is Dr. Jekyll in his off-time and where Greenpeace boats are welcomed with flowers instead of harpoons, your project would always be a new build (because existing structures would stay relevant for generations), and your associates (architect, contractor, builder, plumber, electrician, etc.) would know no other way to operate than under the assumption of environmental practices.

Realistically, you’ll encounter more myth-based resistance to new technology, unusual products and the new set of constraints that building/remodeling environmentally will present. And for the unseasoned, some of these claims and concerns can look pretty real. It’s up to you to get educated and see through the greenwash. Let’s examine some misconceptions.

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