“The first bulbs to emerge from this push, Philips Lighting’s Halogena Energy Savers, are expensive compared with older incandescents. They sell for $5 apiece and more, compared with as little as 25 cents for standard bulbs.

But they are also 30 percent more efficient than older bulbs. Philips says that a 70-watt Halogena Energy Saver gives off the same amount of light as a traditional 100-watt bulb and lasts about three times as long, eventually paying for itself.”

Edison would be proud.  Read the full story here.

The New Jersey-based company just announced it’s conducting monthly Webinars on what it’s calling “LED Basics”–what they are, how they work, and what their potential holds for energy efficiency.

See the complete release and info on how to sign yourself up, after the jump.

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