This Month Has Been Brought To You By Your Local Remodeler
Tuesday, May 19th, 2009
Were you aware that May is remodeling month?
It’s OK if you missed most of it–let’s borrow of a phrase from the Earth Day folks and say “Every month is remodeling month!” Here’s to the remodelers, who turn the fixer-uppers into the dream homes of tomorrow, who take a coffin-like galley builder’s kitchen and bust out the walls to make it the fabulous open-plan hot spot of the house.
Remodeling can be spun green, too, especially with this year’s tax incentives to encourage folks (your clients) to increase their home’s energy efficiency. With more people than ever deciding to stay put (leading to the rise of the Staycation and other silly marketing spins on the word “Stay”) , the government’s push for remodeling comes at a very good time.
Steve Gray Renovations, a smart building company based in Indianapolis, has some ideas about how you and your business can capitalize on the American Recovery and Reinvestment Act of 2009 and market these developments effectively to your benefit. (N.B. — There are some other reasons to visit his site–Steve Gray is a master of promotion and marketing; the company’s Web site alone shows that much off immediately. KBDN covered Gray’s business model in an Industry Profile last year, that you can read here.) The page is geared toward consumers; his clients know about it from a monthly eNewsletter Gray sends out to direct them to new content on his site. Check it out here.