Kitchen, Bath Trends Pinpointed Among Home
LAS VEGAS American homes continue to get larger and more
elaborate and continue to change, as part of a slow, evolutionary
process, along with both homeowner demographics and their
product/design preferences. That’s the conclusion of the National
Association of Home Builders (NAHB), which conducted a survey into
the preferences of new-home buyers, as well as a second study which
focused on material usage and features in new homes built during
The two new NAHB studies contain important implications for
kitchen and bath specialists because they reveal key trends and
buying preferences in new homes, which are being purchased by a
changing group of first-time and move-up buyers. Those same trends
and preferences can also be associated with kitchen and bath
remodeling projects, which typically mirror new-home trends.
The latest research conducted by the Washington, DC-based NAHB
reveals, for one thing, that homes are growing in size. In fact,
the average home size has increased from 1,500 sq. ft. in 1970 to
2,320 sq. ft. last year. And, of the new homes completed in 2003,
19% were 3,000 sq. ft. or more, according to the NAHB.
An increasing amount of space within these new homes is being
devoted to bathrooms, the NAHB also pointed out.
In 1970, for example, 52% of all newly built homes had 1.5
bathrooms or less. In 2003, by comparison, only 5% of new homes had
1.5 bathrooms or less. Similarly, while only 16% of new homes in
1970 had 2.5 bathrooms or more, 56% of the new homes built last
year contained 2.5 or more bathrooms (see Table 1).
To take it one step further, some 22% of the new homes built
last year contained three or more bathrooms, compared to just 12%
as late as 1987, according to the NAHB.
Homes are also including more upscale features and amenities
than ever, Gopal Ahluwalia, an NAHB v.p. and researcher, observed.
“Some of the features that average home buyers want today used to
be considered optional, and were standard only in upscale luxury
homes,” he noted.
Among the NAHB’s additional findings were the following:
- An average single-family detached home built in 2002 contained
21 cabinets, while an average multi-family home had 14
- Kitchens had an average of 23 linear feet of countertop in
single-family detached homes in 2002, compared to 17 linear feet in
the kitchens of multi-family homes. Laminate was the dominant
countertop material used in both types of construction, with
granite and ceramic tile being used more frequently for
single-family units (see Tables 2 and 3).
- Of 18 different kitchen features, a walk-in pantry topped the
list of the most popular, with 85% of survey respondents
categorizing it as desirable or essential. Also high on the list of
favored features were island work areas (77%), solid surface
countertops (65%), a built-in microwave oven (61%) and special-use
storage (60%) (see Table 4).
- A linen closet topped the list of the most desired bathroom
features, with 91% of survey respondents categorizing it as
desirable or essential. Other desired bathroom features included an
exhaust fan (87%), separate shower enclosure (77%), water
temperature control (75%), a whirlpool tub (63%), ceramic tile
walls (58%), a private toilet compartment (57%), and a dressing
room/makeup area (52%).
- New-home buyers prefer large kitchens adjacent to family rooms,
and want the two rooms to be visually open or divided with a half