There’s a story making the rounds which suggests, quite convincingly, that the nation’s housing market is on the brink of collapse and that, by implication, the kitchen and bath market may well follow.

Popular in the mainstream press, the story has shaped widespread perceptions about the market that ring hollow in the face of both history and the facts . . . to say nothing about logic.

And it’s something that should be kept in mind as 2008 gets underway in earnest this month.

Clearly, the housing market has witnessed a steep reversal of its recent boom (see Forecast 2008). New construction and home sales are down significantly. Cash-out refinancing activity has declined. The inventory of unsold homes has risen. Consumer spending and home improvement product sales have slowed.

But this is where the hysteria begins – along with the obvious disconnect between media coverage and the facts.

Just look back, for example, at recent history.

In 2002, existing-home sales – a key factor in residential remodeling – peaked at a record of more than 5.5 million units, and three-quarters of the nation’s metro areas showed price gains over the prior year. Home buyers were confident that the market was strong and healthy. Housing analysts concurred.

Well, guess what?

In 2007, existing-home sales should wind up to be about 5.5 million units, and two-thirds of the nation's metro areas showed price gains over the prior year.

That’s right – roughly the same scenario.

And yet public and industry perceptions about the housing market are radically different these days than they were five years ago.

Why?

Perhaps we’ve been spoiled by those past five years. Perhaps the recent extended boom in housing has warped our perceptions and expectations. Perhaps in the interests of context and balance, we should look at some important realties.
For example:

• The national media has tended to report negative housing stories as if there is one nationwide real estate market, when, in fact, there is no such thing. All housing markets are local. Conditions vary greatly from one market to the next. However, because some formerly superhot markets have suffered dramatic reversals, many healthy markets, including the vast midsection of America, are being unfairly portrayed in all the negative headlines.