It has been said that "half the fun of a journey is getting there," but Morton Block, CMKBD, IIDA, president of Kennett Square, PA-based Morton Block Associates will tell you that even more fun can be had creating the destination especially if it's a kitchen and bath showroom.

In fact, this sentiment inspired Block's seminar, "Creating the 'Destination' Showroom," held at last month's Kitchen & Bath Design & Remodeling Expo at the Valley Forge Convention Center in King of Prussia, PA.

Block believes that creating a true "destination" location offers a number of important perks including the most important, the ability to benefit a kitchen and bath firm's bottom line.

To accomplish this, Block suggests that designers should first review the business, such as its history, current standing, the future and the means to which it will reach its goals.

He further suggests researching possible areas, such as through the U.S. census, as well as through other local businesses and realtors.