SAN FRANCISCO – ROBAM has announced a dealer-focused partnership with BrandSource, the nation’s largest buying co-op for independent appliance, home furnishings and consumer tech retailers. The partnership is to expand ROBAM’s new presence in North America.
“We look forward to working with the ROBAM team to position its globally recognized products in front of dealers within the BrandSource family,” said Andy Kreige, communications manager at BrandSource.
ROBAM aims to establish a presence in showrooms throughout the United States and Canada, according to the company. As a strategic move to establish brand familiarity, ROBAM and BrandSource established a partnership to position its products.