Showroom technology

The latest Showroom Usage Study conducted by the Research Institute for Cooking and Kitchen Intelligence (RICKI) revealed two related trends that we need to pay close attention to: The showroom of tomorrow will be smaller, and it will utilize more technology and digital displays than the showroom of today.

Technology – which has, in many ways, been slow to be fully embraced by kitchen and bath dealers and designers – is likely to dramatically impact the size, design and use of kitchen and bath showrooms over the next five years. At the same time, showrooms are expected to get smaller, feature more environmentally friendly products and use more flexible, interactive displays.
That’s according to a new survey conducted by the Charlotte, NC-based Research Institute for Cooking & Kitchen Intelligence (RICKI) on behalf of Kitchen & Bath Design News, which polled 382 kitchen and bath dealers to determine how showrooms are used, what marketing tools and activities best generate business, and what’s in store for the future of kitchen and bath showrooms.

Today’s kitchen and bath showrooms are clearly changing – and very quickly – evolving along with so many other aspects of our industry. And they’re likely to change even more dramatically over the next few years.
That can be ascertained from an exclusive study conducted for Kitchen & Bath Design News by the Charlotte, NC-based Research Institute for Cooking & Kitchen Intelligence.