Cleveland, OH — The Marble Institute of America (MIA) will be introducing a webinar series offering stone industry owners and key executives “the skills and strategies needed to be out in front regardless of the economic conditions,” the Cleveland, OH-based trade asssociation announced.

Controlling costs, getting aggressive with marketing efforts, and maximizing sales are all important business topics that will be addressed in the series of interactive, 60-minute seminars conducted online, the MIA said.

Among the scheduled webinars are the following:

• Making Money in a Tough Market – Sept. 10.
  
• Marketing – Online Searches & Yellow Pages Placement: Being in the Right Place When Customers Look for a Stone Contractor – Sept. 17.
  
• Insurance and Your Bottom Line – To Insure or Not to Insure – Sept. 24.
  
• Understanding Your Countertop Fabrication Costs – Oct. 1.
  
• Growing Revenue Through Diversification – Oct. 8.

Kohler Co. has joined several other vendors in sponsoring the educational initiative, the MIA said.

Information can be obtained by visiting www.marble-institute.com/education/webinars2008.cfm.

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