Arcelik Names Bryant Director of OEM Sales and Marketing

by Anita Shaw
BOLINGBROOK, IL – Arçelik has promoted 34-year home and kitchen appliance industry veteran Chuck Bryant to director of OEM sales and marketing, for its fast-growing U.S. subsidiary, Beko Home Appliances. Previously Beko’s OEM Manager, Bryant will continue to drive and evaluate opportunities within Beko’s OEM strategy.
In his expanded role, Bryant, will oversee the full life cycle of Beko OEM products and customers, and direct all OEM product-related functions including sales, production oversight, communications, business development, design and engineering, quality, marketing, and support. Reporting to Beko Vice President of Sales Peter Blackwell with a dotted-line relationship to Beko Vice President of Product Management Salih (Sazi) Bugay, he will be responsible for the design and implementation of Beko’s product marketing campaigns and lead communications with OEM partners, production plant R&D, and other teams involved in the OEM strategy.

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