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California Faucets Teams with Italian Filmmaker to Create Product Launch Video

Huntington Beach, CA – California Faucets has produced a short video introducing The Kitchen Collection, the company’s first-ever line of kitchen faucets, which includes the Corsano Culinary Pull-Out Kitchen Faucet. Directed by Italian filmmaker Federica Gregotti, the video captures moments in the life of a young family, while demonstrating the utility of the Davoli kitchen faucet. Filmed on location in Milan, the video will run on-air as a television commercial, as well as in select California Faucets showrooms.

“Our goal in producing the video was to demonstrate how the kitchen faucet is part of the family,” says Noah Taft, s.v.p of marketing and sales for California Faucets. “While telling the charming story of a mischievous father and son duo sneaking a slice of cake, it conveys the sense that the kitchen faucet is an organic part of everyday family life,” Taft adds.

The video will air as a commercial in California, eventually expanding to New York and other major U.S. markets. In addition to being featured on the California Faucets’ website and in social media, the video will play in select California Faucets showrooms across the nation. To see the complete video, visit www.californiafaucets.com.

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