This is the turnaround story of an independent small business in the home improvement…
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Leslie Hart/Consumer Insights
Ask an independent dealer, cabinet shop or decorative plumbing and hardware showroom why a…
There is a science to persuading someone to say yes to a new kitchen…
You may think of yourself as a designer or showroom salesperson whose mission is…
Accumulate billions or give them away? Cruise to your private island or be the…
Let me introduce you to the HENRYs. You’ll want to meet them because they…
If you’re reading this standing up – rather than sitting – at your desk,…
“Design Psychology is the practice of architecture, planning and interior design in which psychology
is the principal design tool.â€â€œIn this era of social media, buyer’s remorse can wreak havoc with your reputation.â€
When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but also any other part of the brain we would use if we were actually experiencing what we’re reading about.