Cersaie Postpones September Event
BOLOGNA, ITALY – COVID-19 has led to another casualty in the trade show circles, this time forcing the cancellation of Cersaie, the international trade fair scheduled for September 2020 in Bologna, Italy.
Although business activities have gradually been reopening in many countries during the two months since the original deadline for participation in the 2020 event, many exhibitors and professional visitors have indicated that the global situation does not yet allow them to commit to the show, according to organizers. One third of exhibitors are non-Italian companies from 40 different countries, and more than 47% of attendees in 2019 were international visitors.
Given the desire to continue to improve the quality and international value of the exhibition, attention is now focused on the next appointment of Cersaie 2021, which will be held in Bologna from 27 September to 1 October, event organizers add.
A program of events will be held during the 15 months between now and the next edition of the show. Among the various physical initiatives, the Press Cafés will be presented on Monday, September 28 in Sassuolo, then on November 9 the Palazzo dei Congressi in Bologna will host a conference dedicated to the healthiness of ceramics in the design of residential and architectural spaces. These events will be accompanied by online activities focusing on topical issues for the world of ceramics and bathroom furnishings.
Ahead of the 2021 edition of the show, construction work is continuing on the Contract Hall, the space in Hall 18 dedicated to creating links between the world of ceramics and new product areas such as kitchens, outdoor design, indoor and outdoor finishes, lighting technology and home automation. It will also be the setting for Archincont(r)act, the area dedicated to architectural firms.
Cersaie 2021 is also working on another important new initiative: combining a renewed physical exhibition with an immersive digital experience aimed at promoting and expanding participation by exhibitors and visitors.