Consumers Wary of Airborne Threats, Study Finds

HARTFORD, WI — COVID-19 has “drastically changed” the way Americans clean, live in and use today’s homes, but it also has consumers “worrying about the airborne threat posed by the air we breathe,” a new national consumer study has found.

Broan-NuTone, the Hartford, WI-based manufacturer of residential ventilation products, recently conducted a national study to determine the effect the coronavirus pandemic has had on consumer habits and attitudes in the home. According to the study, nearly two-thirds of consumers polled reported that they are feeling more concerned about indoor air quality (IAQ) than before, yet few recognize the negative impacts our new cleaning, lifestyle and precautionary behaviors can have on our home and health.

According to Broan, “a staggering majority (85%)” of surveyed Americans reported experiencing one or more symptoms of poor indoor air quality (IAQ) in their home, with nearly 30% listing one or more household members suffering from respiratory and/or sinus symptoms linked to poor IAQ.

“COVID-19 has dramatically intensified consumers’ daily cleaning routines, many of which have a negative impact on IAQ,” Broan said. “The vast majority of respondents reported frequently wiping down surfaces and items brought into the home, using aerosols, vacuuming frequently and/or using strong chemicals to clean. But fewer still (39%) associate using these chemical-based cleaning products with having a negative impact on the air they breathe, and only 21% recognize the lingering or harsh smell of these products as a symptom of poor IAQ.”

Range hoods are the most effective solution for airborne removal in the kitchen, but the study revealed that nearly 40% of consumers fail to use them on a regular basis, Broan said.

“With the home serving as the epicenter during this unprecedented time, indoor air quality will continue to play a vital role in consumers’ safety and wellbeing,” said Dave Jones, senior marketing communications Manager at Broan-Nutone. “As we carry on adapting routines to remain ‘safer at home,’ Americans should consider introducing fresh air and proper airflow via ventilation into the place we breathe most.”

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