Leslie Hart, a member of the National Kitchen & Bath Association Hall of Fame, is a widely recognized journalist and branding consultant specializing in the kitchen and bath industry. After a career in publishing with Kitchen & Bath Business and Meredith Publishing, she is now a principal in a New York- based marketing agency, and writes the “Consumer Insights” column for Kitchen & Bath Design News.
Leslie Hart's Articles
This is the turnaround story of an independent small business in the home improvement…
Accumulate billions or give them away? Cruise to your private island or be the…
Pull Quote: “With strong stories, visual proof of your solutions that address their ‘points…
When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but also any other part of the brain we would use if we were actually experiencing what weâ€™re reading about.
Much to the on-going frustration of kitchen and bath professionals, customers canâ€™t reliably explain why they make the choices they do because their decisions are made primarily on a subconscious or pre-conscious level.
The new status symbol consumers will be flaunting in 2014 may surprise you. Itâ€™s not a designer label or a well-known brand. Instead, itâ€™s likely to be guilt-free consumption, perhaps of a new and unfamiliar brand.
In an exhaustive review of academic studies on gender preferences going back decades and reaching across multiple cultures, researcher Gloria Moss concludes that there are significant differences between male and female esthetics that marketers need to consider to be successful.
In todayâ€™s increasingly diverse market, understanding cultural differences, and learning how to build rapport with people who are different than you, is as important as knowing whether a client prefers traditional or contemporary.
Before buying, a customerâ€™s brain goes through seven systematic steps. Failing to address any one of them will short circuit the sale.
The U.S. is now the second largest Hispanic market in the world, after Mexico, comprising at least 50 million people. By 2013, the purchasing power of U.S. Hispanics could reach $1.4 trillion. Clearly, this is not a market to be ignored.