Cosentino Gathers with Top Partners
CANTORIA, ALMERIA, Spain — Cosentino Group recently held its annual “Cosentino 100” convention in Puerto Vallarta, Mexico, for its leading partners and customers across North America. This year’s event marked the company’s largest Cosentino 100 yet, drawing 340 attendees representing 126 fabricators and Cosentino customers from the U.S. and Canada.
Also in attendance were representatives from the professional associations such as the American Society of Interior Design, the Marble Institute of America, the National Association of the Remodeling Industry, the National Kitchen & Bath Association, and the National Association of Home Builders. Each association conducted seminars during the convention, discussing their upcoming initiatives and presenting the very latest market studies. Fourteen different machinery and tool suppliers for the stone sector also presented their latest innovations.
This year’s Cosentino 100 theme was “Breakthrough,” an initiative challenging conference attendees to go further than ever before. In addition to presenting the main strategies for Cosentino in 2017, the conference also served as a platform to showcase the brand’s latest product innovations, such as the Silestone Eternal Collection and new colors for Dekton. The first day of Cosentino 100 also included a presentation of Silestone’s new advertising campaign, “Tops on Top,” endorsed by American supermodel and entrepreneur Cindy Crawford.