Dacor Opens New Chicago Showroom
CHICAGO — Luxury appliance brand Dacor debuted the Dacor Kitchen Theater, its second showroom, located on the first floor of Chicago’s historic Merchandise Mart on April 4, 2019. This closely follows the opening of the company’s first showroom, which debuted in New York City in the famed A&D Building earlier this year, and precedes a Southern California showroom, which is slated to open this fall.
Dacor President Randy Warner said of the new showroom, “Expanding Dacor’s national presence is an incredible milestone for the brand. The Chicago design scene has seen a revitalization that is in line with our brand growth, and the Mart is the perfect place to highlight our new initiatives while celebrating our 50-year heritage. The Dacor Kitchen Theater is a true representation of our innovative product offering and a space that invites collaboration and education to the local design community.”
The new showroom spotlights the brand’s two signature collections, Modernist and Heritage, and incorporates collaborative spaces for designers and homeowners, as well as a cooking demonstration space for education and programming. Visitors can browse digital color swatches and samples using an interactive design screen to select the perfect finish for their space, the firm notes.