Danze Integrated Into Gerber Product Line
WOODRIDGE, IL — Globe Union Industrial Corp., the parent company of Gerber Plumbing Fixtures, has announced the integration of Danze by Gerber plumbing products into the Gerber brand family.
The move, announced last month, will see Gerber Plumbing Fixtures go to market with a single brand voice, introducing all new products exclusively featuring the Gerber brand name, while executing a running change for the transition of existing Danze by Gerber products, the company said. A unified Gerber brand showcasing decorative, high-performance, high-efficiency and eco-friendly plumbing products will debut at this month’s Kitchen & Bath Industry Show in Las Vegas, the company added.
Gerber – which supplies vitreous china plumbing fixtures, faucets and fittings for the residential, commercial and hospitality construction markets – will also roll out a brand refresh, including a new, consolidated corporate website, in early 2020, corporate officials said.
“The Gerber brand has strong equity in the market,” said Keith Yurko, CEO of Gerber Plumbing Fixtures. “The strategic shift to a single brand will align with the positioning of Gerber as a decorative solution with inspired designs and a reputation for innovative, reliable performance – all at an exceptional value.”
“We are excited for the future of the unified Gerber Plumbing Fixtures brand,” said Tony Favilla, v.p./sales & marketing for Gerber Plumbing Fixtures. “The integration allows us to better position our teams and partners for collective success.”