“I’ll meet you in the middle,” is a commendable sentiment when
in negotiations, but the concept takes on a much more pragmatic,
profit-boosting air when approaching a new interior design
So says John Begansky and Cliff Mendelson of Tomkins Cove,
NY-based Undercurrent Designs, Inc., who offer decorative painting
services to their key clients: interior designers, architects and
As the pair point out, acting as a liaison for other design
professionals enables projects to be completed quicker and more
efficiently all while providing a viable design service and
boosting their bottom line.
“When you provide a full range of painting services [like we
do], it eliminates the need for multiple contractors,” Mendelson
“Our clients hire us to work with their most prestigious clients
in commercial settings and private homes. We have found this
invariably results in positive referrals for the design
professional as well as future work for us,” adds Begansky.
Mendelson continues: “As colleagues in the profession, we
provide accurate estimates, custom samples, reliable scheduling and
personal attention,” adding that the result is often a design
process free of interruptions.
To help accomplish this, the pair suggest keeping an extensive
portfolio of hand-painted finishes as well as professional
photographs of past work to help supply clients with the visual
aids necessary to make an informed decision. Also, finished rooms
can be made available for viewing, on request, as another resource
for your firm.
Begansky concludes: “By expanding you range of services, it can
increase value to the customer and your bottom line!”