LAS VEGAS — Electrolux, among the nation’s leading suppliers of premium home appliances, is inviting design professionals to join in its mission “to shape living for the better” through a newly launched “Conscious Ambassador” program.
The program, which debuted at January’s Kitchen & Bath Industry Show in Las Vegas, is aimed at enabling the company to reach four sustainability targets by 2030: making its business circular and climate-neutral, making sustainable eating the preferred choice, extending the life of textiles and removing pollutants from the home, Electrolux officials said. The presentation at KBIS – entitled, “Small Changes. Big Transformations.” – included education about sustainable cooking practices and food samples from zero waste chef and author Max La Manna, as well as design inspiration from award-winning designer Susan Hill.
“Electrolux recognizes that even small changes in how we eat, cook, clean, shop and work can lead to big transformations for our world,” the company said, adding that its Conscious Ambassador program “will unite like-minded designers into an eco-conscious community to amplify the message that sustainability starts with the choices we make.”
When design pros apply to become an Electrolux Conscious Ambassador, they’ll be invited to participate in educational opportunities, social media influencer programs, case studies, designer profiles and more, according to Electrolux, which is also giving away a new Electrolux Kitchen Suite to be used in a showroom, a Conscious Ambassador’s home, or a client project.
Designers can enter for the giveaway by submitting an entry explaining why they want to become a Conscious Ambassador and how they’re making sustainable choices through their design portfolio. Electrolux will review applications and select a winner who exemplifies excellence in design with an eye towards sustainability, the company said.
“Electrolux has committed to shaping living for the better by designing appliances and solutions that support our consumers in making small changes toward more sustainable living,” said Amie Guy, v.p./marketing, Electrolux North America. “Electrolux Conscious Ambassadors are the design influencers who embody this commitment and creativity in the kitchen.
“By building this community and distinction, Electrolux hopes to inspire designers and homeowners as they collaborate on the next generation of conscious homes,” Guy said.
Additional information on the Conscious Ambassadors program can be obtained by visiting www.electroluxappliances.com.