Elkay Unveils Showroom CD
Oak Brook, IL Sales representatives for Elkay Mfg.
are using a new Showrooom Seminar PowerPoint CD to educate showroom
personnel about Elkay products, the company announced.
The recently unveiled seminar CD, aimed at
sharpening showroom sales skills, “helps our reps pass their
knowledge on to the men and women who deal with customers daily in
our distributors’ showrooms,” said Elkay executive v.p./sales and
marketing John Heilstedt. “Showroom sales are vital to our success
in the high-end kitchen design market, and this program helps
ensure showroom personnel present all the Elkay options to their
The CDs cover each of Elkay’s products, including
sinks, custom sinktops, sink accessories, hot water dispensers and
faucets, the Oak Brook, IL-based company said.