February to Mark Kickoff for KBDN Educational Seminars

EVANSTON, IL — February will mark the kickoff for the second year of a Kitchen & Bath Design News-sponsored seminar series aimed at enhancing the client-engagement skills and profitability of kitchen/bath dealers, designers and related industry professionals.

The educational initiative, entitled “Profitable Client Engagement Strategies for Today’s Evolving Market,” will bring KBDN “live” to eight major markets in 2017 through a program led by industry experts Jennifer Gilmer, CKD, and Eric Schimelpfenig, AKBD, delivering content created by Ellen Cheever, CMKBD, ASID, CAPS, the industry’s leading design authority. Gilmer is owner of Chevy Chase, MD-based Jennifer Gilmer Kitchen & Bath, a leading design firm in the greater mid-Atlantic region, and Schimelpfenig is a leading authority on cutting-edge technology impacting the kitchen and bath industry.

The program, launched in 2016, delivered a full day of in-depth education last year to some 500 design professionals in markets that included Atlanta, San Francisco, St. Louis, Boston, Minneapolis, Chicago and Seattle.

This year’s seminars are tentatively scheduled as follows: Feb. 22, Phoenix; March 22, Orlando, FL; April 20, Portland, OR; May 17, Philadelphia; June 21, Milwaukee; Sept. 13, New York; Oct. 18, Detroit; and Nov. 15, Washington, DC.

Targeted at kitchen and bath design professionals seeking to optimize their client-engagement skills, “Profitable Client Engagement Strategies for Today’s Evolving Market” will address how both traditional, brick-and-mortar and virtual environments are undergoing a revolutionary change, with the advent of new digital tools, including kitchen/bath-related apps, smartphones, mobile devices, augmented-reality, and powerful new software.

The program’s emphasis is on how design firms of all sizes and business models can leverage traditional product displays, cutting-edge digital technologies and updated sales-presentation strategies aimed at key client cohorts, including the younger, more digitally savvy consumers currently impacting the market. CEU credit from NKBA and NARI will be applicable.

Additional details, including specific dates and hotel locations, as well as information for potential corporate sponsors, will be announced in the near future. Information can also be obtained by visiting www.KBDNseminars.com, or contacting Publisher Paul DeGrandis at [email protected].

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