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Focus on Homes Seen Shifting to Outdoors, Added Security

PALO ALTO, CA — Residential design professionals working on outdoor spaces have been among those seeing the greatest recent increase in demand by homeowners, according to Houzz Inc., the Palo Alto, CA-based online platform for home remodeling and design.

Houzz, which reported a sharp mid-year rise in leads for residential design projects, said that design pros working on outdoor spaces, landscaping pools and spas, and decks and patios saw project leads more than double in recent months. Kitchen and bath remodelers also experienced a significant increase in demand compared with 2019, Houzz researchers reported.

“Insights on the types of projects homeowners pursued speaks to a need for more usable space both inside and outside of the home,” Houzz said. “Homeowners are also seeking more privacy and security.”

A separate survey, conducted by The Travelers Companies, Inc., found that “consumers have been doing more projects around their homes since March,” when the World Health Organization officially declared the COVID-19 pandemic.

As many families have transitioned to working from home and remote learning, the survey revealed that 41% of respondents “appreciate their homes now more than ever,” while a majority of respondents (75%) are making improvements to their current home.

The findings also reveal that consumers are focused on optimizing their home’s function. More than a quarter of respondents (26%) are interested in incorporating smart home technology, and 22% are interested in home security systems, said the Hartford, CT-based Travelers.

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