SAN FRANCISCO — FORM Kitchens, an online kitchen design studio that offers made-to-order German cabinetry without the showroom overhead, has announced its official launch and availability within the U.S. market. The studio includes a team of architects, designers and engineers that have mastered the online kitchen-buying process, offering distinctive technology that allows for 3-D visualization of any remodel while staying away from the showroom and showroom markups.
FORM creates photorealistic renders created using photographs that the client uploads, allowing homeowners to have the benefits of working with a kitchen studio at less cost. New customers can sign up for a free 30-minute remote consultation with a FORM designer by visiting: https://formkitchens.com/
FORM has seen strong demand as the pandemic has caused a surge in both online services and kitchen remodeling. The company offers high-end products and 1-1 design support, and the design process centers around getting the client photo-realistic visuals quickly. Everything is managed through a dedicated web application that streamlines the process, according to the company.
“FORM Kitchens is part of a new movement of design companies employing a production custom business model, combining technology and direct sale pricing to disrupt the traditional interior design market,” said Danny Soos, co-founder and CEO of FORM Kitchens. “Our clients work directly with experienced designers to create and order the kitchen of their dreams directly from their browser – at a fraction of the price offered by traditional retailers.”
FORM has partnered with a popular manufacturer in Germany to make the high-end European aesthetic and functionality available to a much larger audience. The process is also environmentally conscious; everything is PEFC-certified and meets stringent off-gassing standards.
“It is partly about the product and partly about the process,” explained Soos. “Our service is for people who find their kitchen inspiration online, but are struggling to realize their vision. We offer the modern styles they want and certainty of being able to see how the end result will look. By streamlining the process, we make it more accessible.”