SWITZERLAND – Franke, a global leader of solutions for residential kitchens, professional system catering and professional coffee preparation, is launching its future look and brand identity. Since September 13, 2022, the company has been rolling out this new appearance on its website and across all communication touch points.
Franke has been seeking out new ways to face constant change – together with customers and partners, notes the firm. To achieve this, the company “marries its engineering expertise with state-of-the-art technology and functional aesthetics, as well as integrated services and innovative solutions,” Franke reports.
In order to pursue this brand purpose through all areas of the company, Franke developed a brand identity that, from September 13, will be gradually visible on all platforms, such as the updated website, and in all marketing communication. The role of design here is to express this newly developed brand positioning by means of a visual identity, notes the firm.
“Remaining true to the principle ‘reassured and excited,’ the future design is dynamic, flexible and contemporary, boasting fresh colors, clean lines and clear symbols,” Franke reports. “While evoking memories of its predecessor, the updated Franke logo appears in a vibrant red tone, an evolution of the current brand color – for greater precision and adaptability.”
Following more than six months of development, the company website – franke.com – is making its debut appearance in the new design. Its design, with clear and readable display, is optimized for use on a variety of end devices, the company states. Furthermore, the clear information architecture and content is intended to improve user experience, it adds. On the redesigned website, users can find information on the Franke Group and the three divisions, as well as all the documents and information they might need relating to products and services, Franke offers.
“The new branding is more than just an updated look for the Franke Group: We relish change and see it as an opportunity to innovate and to keep improving. That’s why we refined our brand positioning and why we’re open to change. We boldly push the boundaries and drive forward innovations, so that we are always one step ahead,” explains Patrik Wohlhauser, CEO of the Franke Group. “Day in, day out, we strive to present the best possible ideas and solutions to respond to our customers’ ever-changing needs. Our new design is a clear expression of this ambition.”