Hanwha Rebrands Offering
ATLANTA – Hanwha L&C Surfaces has announced the rebrand of both HanStone Quartz and Hanex Solid Surfaces. The newest branding draws inspiration from the joy, freedom and passion found in everyday life, according to the firm.
HanStone’s recently released marble look Boutique Collection was the first step toward being a more lifestyle-centric brand. As part of the branding initiative, HanStone has created a new logo as well as implemented a new tagline: “Live Beautifully.”
“‘Live Beautifully’ is more than just physically living in a beautiful space but is a call to live an authentically beautiful life. At best, HanStone is merely a backdrop that plays just one small part of a beautiful space and a beautiful life,” says Mark Abbas, marketing director of HanStone Quartz. “Our new branding reflects HanStone’s commitment to understanding the designers and craftspeople whom we serve and their desire to create beautiful, meaningful spaces. Our focus going forward is on our brands, rather than our corporate entity.”
To bring this new identity to life, the HanStone website will receive an updated, lifestyle-focused aesthetic, shifting away from one that is product-centric. In addition to an update website, HanStone has also launched a new brand video.
The new Hanex Solid Surfaces branding includes a revamped logo featuring its signature color, orange. This rebrand also welcomes a new tagline: “Elevate Life”, reflective of the brand’s goal to enrich the lives of the people who live, work and play in those spaces by understanding what really matters, beyond aesthetics alone. The timing of the Hanex rebrand is timed with its new production line located in Texas, slated to begin production later this year, offering North American solid surface buyers and specifiers a new supply of solid surface closer to home.