CLEVELAND, OH — The COVID-19 pandemic and its demands for social distancing, telecommuting and home schooling has spurred current and projected growth for home organization products, including those for the kitchen, a major new study has found.
According to the Cleveland, OH-based industrial research firm Fredonia Group, sales of home organization products are forecast to grow 2.1% per year from an “elevated” 2020 level through 2025, reaching a total of $13.5 billion.
“As would be expected, the top reason for buying home organization products in the past year was to improve a home office space or to set up a new one,” Fredonia reported. “Similarly, setting up home study space for telecommuting schoolchildren also was a primary reason for purchases,” researchers added.
A Freedonia Group poll, conducted from November to December of 2020, found that 38% of surveyed U.S. consumers bought home organization products in the past 12 months, with purchasing habits varying across demographic groups.
“For example, households with children under 18 were far more likely to have bought home organization products than households who did not,” Fredonia said. “This trend also aligns with the middle age groups who are also more likely to be buying their first home or a home to fit their growing family,” the company added.
Products studied included bins, shelving, accessories, hardware and hanging units, as well as more elaborate installations like custom-built modular units for closets, pantries or garages.