IRVINE, CA — The House of Rohl, the Irvine, CA-based portfolio of luxury plumbing brands, has launched a new brand campaign that partners the company with Hollywood creators to bring the idea of “Life Well Crafted” to TV screens nationwide, the company announced.
Directed by screenwriter, photographer and director Gia Coppola, the story shifts the usual focus from products to the lives led and curated with the House of Rohl, the company said.
The black-and-white, cinematic narrative gives glimpses into the life of a couple and their emotional and physical preparations for an exquisite dinner party and its aftermath. Each scene includes one or more of House of Rohl’s five brands – Riobel, Shaws, Victoria + Albert, Perrin & Rowe, and ROHL – “to enhance the characters’ journeys and depict the scope of design possibilities in kitchen and bath available through House of Rohl,” the company said.
The new brand campaign will be distributed across connected-TV, print and digital channels, as well as in showrooms and trade shows throughout the U.S. and Canada, Rohl officials added.