JennAir Showroom Opens in California
BENTON HARBOR, MI — JennAir has marked the brand’s “continued luxury ascent” with its first West Coast showroom, the company announced.
The showroom, opened in February at Snyder Diamond in Pasadena, CA, reflects how the Jenn-Air brand “continues to catapult itself to the front line of the luxury kitchen appliance industry with a new approach to its showrooms,” corporate officials said last month.
“After visiting showrooms across the country, JennAir witnessed the ways color and style of cabinetry in showrooms determined what appliances consumers purchased,” the company noted, adding that the new West Coast showroom “boldly displays the brand’s two new design expressions and new digital platform.
“The non-traditional space will transport consumers into a world with interactive touch screens and integrated customization tools that help inspire design creativity and bring the products to life,” Jenn-Air said.