KBDN Seminar Set for Orlando
EVANSTON, IL — Orlando, FL, will be the location this month for the second in a Kitchen & Bath Design News-sponsored seminar series aimed at enhancing the client-engagement skills and profitability of kitchen/bath dealers, designers and related industry professionals.
The second program in KBDN’s 2017 educational initiative, entitled “Profitable Client Engagement Strategies for Today’s Evolving Market,” is scheduled for Wednesday, March 22 at the Florida Hotel & Conference Center, in Orlando. The opening session in the 2017 series took place last month in Phoenix.
The 2017 seminar series will bring KBDN “live” to eight major markets through a program presented by industry experts Jennifer Gilmer, CKD, and Eric Schimelpfenig, AKBD, delivering content created by Ellen Cheever, CMKBD, ASID, CAPS. Gilmer is the owner of Chevy Chase, MD-based Jennifer Gilmer Kitchen & Bath, a leading design firm in the greater mid-Atlantic region, and Schimelpfenig is a leading authority on cutting-edge technology impacting the kitchen and bath industry, and KBDN columnist.
Additional 2017 seminars are scheduled for April 20 in Portland, OR; May 16 in Philadelphia; June 21 in Milwaukee; Sept. 27 in New York; Oct. 18 in Detroit, and Nov. 15 in Washington, DC.
Targeted at kitchen and bath design professionals seeking to optimize their client-engagement skills, “Profitable Client Engagement Strategies for Today’s Evolving Market” addresses how both traditional, brick-and-mortar and virtual environments are undergoing a revolutionary change, with the advent of new digital tools, including kitchen/bath-related apps, smartphones, mobile devices, augmented-reality and powerful new software.
The program’s emphasis is on how design firms of all sizes and business models can leverage traditional product displays, cutting-edge digital technologies and updated sales-presentation strategies aimed at key client cohorts, including the younger, more digitally savvy consumers currently impacting the market. CEU credit from NKBA and NARI will be applicable.
Corporate sponsors include Best, Jenn-Air, Rev-A-Shelf, Showplace Wood Products and Wellborn Cabinets.