Lighting Supplier Rebrands Unit
CHATSWORTH, CA — Lamps Plus, the nation’s largest specialty lighting retailer, has rebranded its division serving the professional trade, the company announced.
The rebranding initiative, to Lamps Plus Pros, includes a new website, LampsPlus.com/Pros, aimed at serving interior designers, builders, architects, contractors and other trade professionals, company officials said. The division was previously known as Lamps Plus Professionals.
“Lamps Plus Pros reflects the evolution of our renowned program for the professional trade,” said Dennis Swanson, founder and CEO of Lamps Plus. “The rebranding reflects the improvements and updates we’ve made to streamline our services for professional customers,” he added.