Maria Martin, ASID, TX RID, founder of Design Appy, in The Hills, TX, is an interior designer with 20-plus years of experience who uses design-driven technology and content to improve client experiences.
Martin listened to her clients and heard they wanted the experience of a rendering without the amount of time between appointments. At the time, the majority of drawing and documentation was still being done on paper back in the office, and she found that clients were disappointed that the process would not be like the design television shows they watched.
She has learned that clients love a collaborative design conception process; it makes them feel safe and heard. These clients envision their new home coming together alongside a trained professional.
As a result of her work, Martin founded an iPad application, Design Appy, that allows quick generation of scale tile drawings and elevations for bathrooms and kitchens. It draws spaces to scale and allows the use of real finishes for visualization and 2D rendering and specification. She was awarded a “Ones to Watch Scholarship” from ASID in 2019 for the work on this application.
Martin also hosts a weekly Clubhouse room, Designer Discussions, for home design professionals to learn about branding, marketing, business and public relation tools. The popularity has catapulted it to a podcast, Design Discussions, that launched in September 2021.