PRINCETON, NJ – Miele, the largest family-owned German premium appliance manufacturer, has announced a new retail partnership with Lowe’s. Customers will now be able to purchase select Miele dishwashers and laundry appliances, as well as genuine Miele accessories, laundry detergents and cleaning products, in Lowe’s retail stores and online.
“Partnering with Lowe’s is a very exciting step for Miele in the U.S.,” said Dr. Axel Kniehl, executive director Marketing and Sales and Member of the Board, Miele Group. “Miele embodies the philosophy of ‘Immer Besser,’ our brand promise meaning ‘Forever Better,’ and therefore always striving to be the benchmark in our industry when it comes to quality, sustainability, performance, design and ultimate customer delight through all our products and services. As we continue to grow, working with a collaborative partner like Lowe’s allows us to create an extension of our valued and successful dealer network, making Miele appliances even more accessible to customers who want to shop for premium, innovative and sustainable products with a reputation for quality like Miele.”
“We are very pleased to partner with Miele and offer an exclusive selection of their premium dishwasher and laundry appliances,” said Bill Boltz, Lowe’s executive v.p. of Merchandising. “For Lowe’s customers that want premium appliances, whether they’re replacing or completing their kitchen and laundry spaces, this partnership allows us to expand our offerings and give them greater access to the highest quality German engineering, which ultimately provides the best cleaning solutions.”
Exclusive Miele appliances sold at Lowe’s will include three dishwasher models, two front-loading washing machine models and one dryer model.