LOUISVILLE, KY — Luxury appliance brand Monogram has agreed to a multi-year partnership with award-winning actor and entrepreneur Gwyneth Paltrow, the Louisville, KY-based manufacturer announced.
Paltrow, who will serve as a Monogram spokesperson and ambassador, has chosen the Monogram line for use in her Los Angeles and Santa Barbara, CA homes, and will integrate Monogram appliances into her culinary approach, Monogram officials said. Paltrow will also represent the brand throughout 2022 at premier industry events, brand activations and with featured content on social channels.
“Gwyneth personifies the Monogram brand with her sophisticated taste in design that’s paired with a practical perspective of luxury integrated into everyday life,” said Julie Burns, executive director, Monogram. “Wellness isn’t just a staple in the food we create and eat in our kitchens, it’s become a central theme in design as we spend more time at home.
“Monogram is excited to have Gwyneth’s inspiration and collaboration as we embark on a wellness journey for our consumers.”