New Brand, KOVA, Launched by Katerra
MENLO PARK, CA — Katerra, a major supplier of building materials based here, has debuted a new brand, KOVA, a fully coordinated collection of products spanning all major categories of finish materials, the company announced.
The company, which manufactures building components off-site, said that its new product initiative expands “a bold new business model for building materials” by offering trade professionals a curated, cost-effective collection of related products through a direct-sourcing model that enables customers to “benefit from aggregated purchasing power, accessing materials at an excellent price with the added ease of sourcing from a single partner to ensure consistent design and quality,” the company said.
“As designers and builders specify and order their products, they may go through a lot of different partners for their plumbing, lighting, cabinets, countertops, etc.,” said Trevor Schick, head of the KOVA materials business. “KOVA is a one-stop shop where we provide all of these materials at a premium quality and great design, but at a better value and with a quicker turnaround.”
KOVA’s first offering of cross-category products provides includes a suite of coordinated materials and finishes, including light fixtures, flooring, door and cabinet hardware, as well as window coverings, accessories and plumbing fixtures for the kitchen and bath.